The first purpose-made recycled polyester thread for chenille embroidery
What makes a chenille embroidery perfect is not only what you see but what you feel. The structure of this velvet-feel stitching appears elegant when the surface consists of a sea of uniformly aligned loops. To ensure that every stitch and every loop is formed exactly identically, our textile engineers have developed a completely new finish specifically for Chenille 12.
Softness through technical precision and flawless loop formation
The smooth polyester continuous filaments result in a greater volume (weight 12) without any protruding fibres, ensuring easy processing and preventing abrasion. The special fiber structure also allows the use of finer needles, setting Chenille 12 apart from other chenille threads. It delivers a new tactile experience, combining flawless, uniform loop formation with an open, gently bundled filament construction, resulting in an exceptionally soft premium finish.
Highlights at a Glance
• Specially engineered yarn for exceptional chenille embroidery
• Thickness 12: high-volume yarn, without protruding fibres for easy processing
• Smooth polyester endless filaments: soft, resilient, high-quality
• Velvet-like soft touch thanks to flawless loop formation
• Optimized finishing: residue-free for reliable, consistent machine tension
• Compatible with 90 size needles: significantly reduces fabric damage
• Large capacity with kingspool: up to 400,000 stitches
• 34 radiant colours for limitless creativity
The language of fashion: 30+ shades full of life
Fashion thrives on colour. Bold, radiant, trend-setting. That’s why the colour range of Chenille 12 includes 34 vivid shades, carefully curated to support the full spectrum of creativity. Each shade is more than just a tone – it is an expression of style, emotion, and individuality. From vibrant neon shades that make a bold statement, to delicate pastels that convey understated elegance, and classic colours that add fresh, sporty accents, Chenille 12 offers a complete palette to bring your creative vision to life. And because colour is only as powerful as its longevity, we use high-performance dyes to ensure exceptional colour brilliance and lasting durability.
Sustainability, always in mind
Today, true quality means taking responsibility for both people and the planet. Developed with sustainability at its core, Chenille 12 is made from 100% GRS-certified recycled polyester derived from post-consumer PET bottles. The recycled content is independently verified by an authorised third party, ECOCERT Greenlife SAS(licence number 240979), and is fully traceable from the recycling process through to the finished embroidery thread. In addition, every stage of the supply chain complies with the environmental, chemical, and social requirements of the Global Recycled Standard (GRS). By transforming plastic waste into high-quality embroidery thread, Madeira contributes to saving resources and reducing the industry’s global impact on nature.
True sustainability also means making products that last. With Chenille 12, the embroidery remains vibrant and intact over time, even after heavy use and frequent washing, reducing the need for constant replacement. This premium thread not only delivers outstanding quality for designers and end users but also provides the confidence of choosing a product developed with responsibility in mind.
Chenille 12 – redefining chenille embroidery
With Chenille 12, the first specially developed thread for chenille embroidery, we set new standards in achieving a perfectly flat surface and velvet-like softness. The combination of innovative technology, thoughtful colour selection and sustainable quality makes this thread the first choice for those who value quality and perfection. Experience how this purpose-made recycled polyester yarn elevates your chenille designs to a new level. From the first loop to the finished masterpiece, Chenille 12 enables creations that impress through beauty, durability, and technical excellence.
What exactly is chenille embroidery?
Chenille embroidery has always been appreciated for its raised textures and soft, fluffy surface created by layers of protruding fibres. The name chenille comes from the French word for “caterpillar”, which describes its distinctive appearance: embroidered designs that resemble fine, fuzzy caterpillar-like textures. The yarn is stitched in loops to create a three-dimensional effect, often used for logos and decorative elements on garments like varsity jackets. Today’s designs demand a clean, evenly raised look that is elegant, precise, and timeless. This is where Madeira Chenille 12 comes in: the first yarn made from 100% recycled polyester texturised with a unique, looser twist, specifically developed for chenille embroidery. Its advanced yarn construction ensures a consistently smooth surface and unmatched softness in every design. Discover Madeira’s Chenille 12, bringing the traditional chenille technique into a new era.
