202124. August

Premium lyocell

Innovation: Gentle on the skin and the earth, the colourful Sensa Green and its underthread counterpart are two of the most sustainable professional embroidery threads in the world. They are sensationally soft and responsibly produced from 100 % eco-friendly TENCEL™ Lyocell. | TENCEL™ is a trademark of Lenzing AG

202104. June
blue thread cone of Polyneon Green and embroidered recycling logo


Sustainability is the way of the future. That’s why we created a robust, radiant and premium quality embroidery thread made of 100% recycled PET bottles. Just perfect for your next project.

All About Polyneon Green
202114. April

NEW Brother PR semi-pro needles available

With the merger of Schmetz and Groz-Beckert, all needles for system 130/705 H will be labelled Schmetz from now on. Discover all details, new needle sizes and speciality needles in our embroidery needle section.

202024. November

We spead joy!

It has been a challenging year, but joy hasn't been cancelled! Celebrate with these four Christmas designs that are our gift to you and your customers. You can use them as you please, for both private or commercial purposes.

202023. November

Discover the new fusible backings

To make embroidering possible on fabrics that cannot be framed without distortion, we offer tear-away and cut-away backings that allow stabilising before, during and after framing.

202020. November

Choose the right needles

Have you ever struggled to find the right needle for your projects? We have created a useful guide to help you choose, with tips and information to allow you to achieve the desired results.

202026. October

NEW: Reflective thread

Light up your designs! We have extended our range of speciality threads with a new single-colour thread which reflects the light in the dark and adds a surprise effect and sparkle to every piece of embroidery.

202019. October

More colourful and extended protection

Madeira's flame retardant and resistant threads range got stronger. We have extended the FIRE FIGHTER palette of choices with six new colours, while Polyneon FR was additionally certified with DIN EN ISO 11612 D + E being suitable to use in protective textiles against molten metals.

202005. October

New thread weight marking on MSCs

For the best usage experience, we have changed the colour of our MSCs to allow easier scanning. And now, we've also made the size of the thread weight marks written on the cone neck bigger, so that you can find what you need, when you need it, even faster.

201915. April

THE METALLIC THREADS for trouble-free embroidery

Our newly developed game changer, the easy-to-use metallic thread CR, is ready to help!